Your gut is right.
You could be further along.
Somewhere between delivering and planning your next launch, your margins are taking a hit.
Clients love your work. Your revenue proves it.
But it costs 5-7x more to win a new client than to sell to one who already trusts you.
And that's where almost all your energy goes.
Past Clients
There's a
Second Level
of ROI.
Nobody Speaks about It.
Everything you learned about growing a personal brand was about getting new buyers... new leads... new followers.
And I mean... It worked. You're here.
But what happens after someone buys?
Almost no one is addressing that intentionally.
Right now in your business, there are probably:
Clients who'd buy again — if there was a next step.
Happy clients who'd refer you — if anyone asked.
Client results — never turned into case studies.
An upsell that makes perfect sense — but doesn't exist yet.
None of that is a failure. But it is untapped revenue.
And every piece of it, once activated, improves your margins.
That's what I help you build.
I should know. I spent years helping clients focus on the wrong numbers.
I ran 6-figure launches.
Wrote copy for TikTok Romania's Christmas campaign.
Worked with coaches, consultants, and creators across a dozen niches.
And everywhere I looked, I saw the same thing:
Founders pouring 90% of their effort into finding new people.
Burning through budgets on ads, content, launches, visibility.
Meanwhile, the clients who already trusted them...
the warmest, most profitable audience they'd ever have
... just sat there. Untouched.
No referral system. No alumni touchpoint.
No next offer. No consumption funnel.
No strategy for making each client worth more over time.
Just hope the next launch would be bigger than the last.
And it hit me...
These businesses didn't have a revenue problem.
They were earning plenty...
... and keeping too little of the value they created.
So I rebuilt my entire practice around one question:
What if we made every client, every offer, and every effort produce more — before we added anything new?
I combined 18 years of obsessively studying how humans decide, act, buy, and commit with my corporate finance experience.
And I started looking into what I now call revenue loops.
Certifications
Revenue Loops...
can be built intentionally into your business.
A client buys.
They get results.
They tell someone.
That someone buys.
Then they buy into a higher offer.
They leave a testimonial.
The testimonial converts a stranger.
The stranger becomes a client.
This can be happenstance.
Or it can be intentionally BUILT into your business.
To get you more return on effort.
How We Make Your Margins Mean Business
I look at the numbers behind your marketing and build from there.
First, I start with the economics:
Where is money entering your business?
Where is it leaking out?
Where are you over-spending effort on less-than-fitting returns?
Where is there leverage you haven't even touched yet?
Only afterwards, I look at the tactics on top.
Your lead gen. Your customer acquisition.
Your conversions and post-purchase flows.
Finally, I build a strategy to close the gaps.
Prioritized by what will move your margins most.
Every recommendation I make is measured by one thing:
Will your return on effort improve?
For specific clients, I help steer the efforts while their team executes.
Two Ways In. One Philosophy:
Make What You Have Work Harder.
"I want to learn about lifting my post-purchase margins — and do it myself."
Post-Purchase Profits
A 3-month cohort for founders who are done watching earned revenue walk out the back door.
We build one system per month, borrowed from an industry most founder-led brands never study — adapted for you:
Month 1: Referrals à la Four Seasons. Inspired by the Four Seasons guest experience of feeling seen & uniquely special, we build a referral system that brings in clients you didn't have to pay for.
Month 2: Proof à la Honda. Inspired by the ad that got more awards than any commercial in history and led to a 28% increase in UK sales, we build a social proof structure that does the heavy selling on your website and sales pages.
Month 3: Offers à la YouTube. Inspired by the curation algorithms behind YouTube, we build a system that mines your existing client conversations for signals you can use to shape your next offer.
Each system creates a revenue loop that lifts your margins.
"I want you to show me where my margins could lift — and help me do it."
Profit Margin Audit
An initial, async analysis of where your business is quietly hemorrhaging value.
I go through:
Your revenue streams.
Your expenses.
Your margins per stream.
Your return on effort.
Your capacity.
You walk away with:
A clear diagnosis of where your margins are thinner than they should be — and a prioritized set of recommendations for what to fix first, ranked by impact.
This is the entry point for all my done-with-you packages.
Based on what we uncover, I may recommend a deeper strategic engagement where I go inside your funnels, your conversion rates, your acquisition costs, your lifetime value & your entire offer architecture to build up my recommendations.
I'm a Geek. This Is Where I Geek Out.
I spend an unreasonable amount of time studying how humans make decisions.
And what marketing has to do with those decisions.
Not just in personal brands. Across industries.
I've looked at how video games keep us leveling up.
How pharma increases painkiller effectiveness.
How the best retention systems in SaaS work.
How casinos make us forget what money is worth.
Then I ask the question nobody else seems to ask:
How can a coach use this?
A consultant? A course creator?
I take cross-industry insights about buyer psychology and creatively translate them into moves that personal brands can actually use.
That's what my newsletter is about
Curious re: Conversions
Insights from industries you'd never think to study — mapped onto tactics you can test in your business this week.
Plus, the occasional note about what I'm doing in my business.
Because I have ADHD and 3 cats and opinions about profit margins.
So that's the vibe.
Capacity Crisis
Pivoting Package
with Stephanie (mindset coach)
with Nicole (systems expert)
If you're rebuilding your business after a major capacity shift ...
ND diagnosis
health changes
caregiving
burnout
... we offer a 6-month package (pricing details on inquiry) that combines marketing strategy with mindset support and systems building.
Best for: Founders pivoting to a business model that honors their reality, who need multi-layered support through the rebuilding process.
— look mom, I'm famous —
What Past Clients Say
"Cathy will come back to me with the most amazing strategy and outside-the-box thinking. She helped me see what my audience is telling me, as opposed to me guessing. She validated which of my big ideas are not only needed... but WANTED."
Patrice Poltzer
Video Storytelling Coach & SaaS Founder
"Her process is impeccable. Thorough initial analysis, data-based decisions along the way, perfect organization, timing and project management. All that combined expectedly leads to an amazing result."
Maksim Matrenitckii
CEO of Cyberian Mine GmbH
"I was in the middle of a massive rehaul of my business. I was so close to it and couldn't quite fit all the pieces. I'd invested thousands in coaches and containers and it fell short because they couldn't understand my vision. Cathy understood my vision so deeply in such a unique and powerful way."
Vivian McKenzie
Embodied Visibility Coach
"Cathy looked at website data, email data and figured out ways to improve. I finally feel like I can effectively communicate and connect with my customers! Her mix of creativity and analytics is a winning combination."
Laura Beck
Founder of LottoLove
"Knowledgeable, kind, always listening. A wordsmith extraordinaire with a strategic mind for designing funnels and writing copy and a stunning work ethic."
Ioana Stepanov
Brand Strategist & Agency Founder
"My website copy lacked the necessary vibrancy to properly showcase the romantic and magical nature of beach weddings. Cathy has enhanced the overall user experience and led to tangible business growth. "
Ramona Macovei
Destination Wedding Designer & Planner
"Cathy was an absolute godsend for my business! She helped me realize why my website wasn’t converting. I knew already that her copywriting skills were off the charts as I had seen the results of her other clients, but what really impressed me was her strategic approach. "
Wiebke Uhlendorf
AI Consultant | Co-Founder & Creator of MyStoryPro AI
"As an ADHDer who isn’t consistent or methodical, I needed someone who could come alongside my work and follow thru where I can’t. Cathy comes with all the strategy and copy support that I’d been on the lookout for for the last several years, and I’m so grateful to be seeing the forward movement that I’ve always dreamed of."
Stephanie Galindo
Life Quality Coach for ADHD Women
"Catalina was the best choice for our project. We launched a TikTok Christmas campaign with one hero-asset: a cover song of a classic: „Santa Baby”. A song encouraging Santa to stay home and safe in 2020, performed by famous Romanian artists. She responded instantly, and she delivered flawlessly."
Miruna Dumitrescu
Group Creative @ Publicis Romania
Your Revenue Is Fine.
Your Return on It Could Be Exceptional.
The clients are there.
The offers work.
The reputation is real.
What's missing are the systems between them —
the loops that turn:
one client into three transactions,
one testimonial into ten conversions,
one referral into a pipeline you didn't pay for.
That's profit margin.
That you used to miss out on.
Not anymore.
Frequently Asked Questions
What if I need execution help, beyond strategy?
I can connect you with trusted partners for execution (copywriters, designers, tech implementers) or I can guide you in executing yourself. The retainer includes helping you coordinate execution support.
Can I do async-only or do we need calls?
I love async and can do mostly async if that works better for your brain. Most retainer clients do 1-2 calls per month + ongoing async support. We figure out what rhythm works for you.
What does "behavioral science" actually mean... like in practice?
I use principles from behavioral economics and cognitive psychology to understand why people make decisions and how to remove friction between their values and actions. Less pressure tactics, more understanding what actually drives behavior.
How long does it take to see results?
Depends on what we're testing and your implementation capacity. Some things show up in weeks (referral systems, conversion optimization). Others take months (audience building, brand positioning). We optimize for sustainable growth, not quick wins that burn you out.
Featured Projects
Our portfolio showcases the diverse projects we’ve worked on, each crafted with precision and passion. We believe in creating tailored solutions that align with our clients' visions and goals. Explore the projects below to see how we turn concepts into impactful results.
Website Redesign
We revamped a major retail brand’s website to enhance user experience and drive conversions. The redesign focused on intuitive navigation and a seamless shopping experience, boosting customer engagement and sales.
The new design integrated modern aesthetics with functional e-commerce tools, resulting in a user-friendly interface and increased customer retention.
— Hannah James
Product Lead
Social Media Strategy
Our strategy helped a start-up build a robust social media presence, increase engagement, and reach their target audience effectively. We created a content plan that resonated with their brand values and audience.
Through targeted campaigns and consistent branding, we saw measurable growth in followers, interactions, and conversions, leading to enhanced brand awareness.
— Adam Smith
Marketing Director
SEO Optimization
We boosted a corporate client’s online visibility by implementing a comprehensive SEO strategy. By focusing on keyword optimization and technical SEO, we helped increase organic traffic and search engine rankings.
The SEO improvements led to a significant increase in site visits, generating higher-quality leads and positioning the client as a leader in their industry.
— Mark Nelson
Marketing Director
Marketing strategy that makes your efforts worth more
